In 2012 in collaboration with Exitdesign we were commissioned to conduct together with Alimentaria Exhibitions, s.l.  and to design a Hub for the exhibition, the biggest event of the year after the Mobile World Congress.

The commitment was to design a 1500 sqm (half of a pavilion) as a Hub to host all innovative proposals within the Food Industry.

The Hub of the exhibition had meeting rooms, conference halls, lounges, retail exhibition, and an interactive and immersive installation. This made the place a gathering point where everyone had to come to.