Mimosa is a luxury store placed in Ramat Aviv Mall, Tel Aviv. The client was expecting a European chic Boutique. Once we have sat with our client and analyzed the brands they offer (Del Pozo, Giamba, Ermanno Scervino, Bognerand, and more…) we realized that they are very colorful.

We understood that the store must convey shades of gray without any additional colors added so the collection will pop up from the space. A combination of natural materials such as painted wood, shiny terrazzo, black iron, Macael marble, aluminum and a cladding system based on cellular polycarbonate was used to create a solid language for the store.
The lighting concept was strongly used throughout this project. Two main walls were completely illuminated top to bottom with parallel spotlights aligned on the ceiling.

Finally, in order to provide the right privacy, at the back, we placed the cashier and fitting rooms.

Values like – symmetry, simplicity and restrained space were used in order to characterize our client.

The façade design was planned to mimic a Boutique in any street of Milan, Paris or London.